Head of Marketing

  • Date: 26 Nov 2022
  • Location: Singapore
  • Work Type: Permanent / Full Time
  • 5+ Years in a Similar Role
  • Strategic, Data Drive, Creative, Fun
  • Experience in the Gaming Industry is an Advantage

Overview:
As a Head of Marketing, you are responsible for defining and implementing the marketing strategy in the context of creating a music metaverse covering all aspects of marketing (Brand, ASO, UA, Consumer & Market Insights, Social Media, Press Relations, Influence, etc). You will work closely with the product management director and development team to ensure a fun user experience and build an awesome community.
  • Identify the Product/game’s target audience, positioning, values, unique selling points and key messaging
  • Define the brand positioning and identity including title, key art, brand guidelines and supporting campaign assets.
  • Finetune messaging strategy across channels to drive market awareness and and user engagement
  • Create and execute a go to market plan through customer-focused and data-driven marketing campaigns across all performance channels, including search, display, social, video, sponsored content, affiliate, and others…
  • Manage the creation of promotional tools with internal artists and external creative agencies, ensuring high quality and timely delivery
  • Champion, evangelize and represent the brand both internally and externally with key business partners
  • Work with Community Management to create and manage global events to drive new audiences and increase engagement across the platform.
  • Work with game teams to identify, test, and measure highest-impact product changes to drive positive revenue, reach and retention enhancements.
  • Analyze the performance of all marketing programs (including ad spend) to identify the best opportunities for optimization, and regularly iterate to maximize performance
  • Identify tools and systems Pixelynx needs and work with technical teams to build, refine, and constantly improve our tools and Systems.
  •  Understand Platform-game metrics to inform hypotheses and create experiments with clear and measurable success goals.
  • Drive in-game messaging and push notification and conduct A/B and multivariate tests to optimize game engagement/virality/monetization metrics.
  • Help define and execute NFT drops
  • Conduct market research in collaboration with the rest of the production teams to understand target users, formulate product vision and positioning as well as produce comprehensive forecasts.
Qualification
  • University degree, MBA a plus
  • 5+ years of experience in a similar position.
  • History of launching successful campaigns using components of guerrilla, grassroots, and viral marketing
  • Ability to work with and drive creative teams.
  • Ability to balance metric-based decision making.
  • Exceptional analytical, problem-solving, communication and teamwork skills.
Additional as a plus
  • Experience in the gaming industry
  • Knowledge of 3rd party tools (Analytics, attribution, in-app marketing & ad mediation) is a great plus
  • Experience developing social/mobile games from concept to launch is a plus
  • Knowledge of mobile/pc F2P market and/or hyper-casual games
  • Knowledge in User generated content economy
  • Knowledge and interest in blockchain and NFTs
  • Video and/or picture editing skills
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