Blockchain Product Marketing Manager

  • Date: 27 Mar 2024
  • Location: CALIFORNIA
  • Work Type: Permanent / Full Time
  • High profile role in a global exchange
  • Fast track your career in blockchain
  • Mandarin Speaker preferred
The company is a leading virtual currency service providers. Headquartered in San Francisco, CA, is looking for a great Product Marketing leader in our marketing team. This person will take part in a complete marketing experience as he/she leads every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritisation and external communications, he/she helps shape the voice of the product and help it grow a loyal consumer base. This means this person works with a cross-functional team across sales, corporate communications, legal, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

  • Work across several aspects of marketing – from branding and positioning to targeted outreach and strategy, go-to-market strategy, campaigns, advocacy, events and communication.
  • Create and execute innovative strategies and marketing plans that drive awareness, engagement and product adoption.
  • Partner with cross-functional stakeholders including product, user experience, design, analytics, creative and leadership to drive product roadmaps, strategy and execution.
  • Develop actionable, data-driven insights to inform product and marketing strategy.
  • Leverage marketing insights to better understand our customers and represent the voice of the user.
  • Bachelor's degree or equivalent practical experience.
  • 4 years of industry experience in marketing, specifically, experience in market research, messaging, positioning, branding, creative development and campaign execution.
  • MBA degree.
  • Experience planning and rolling out large-scale/global marketing campaigns, and the ability to identify and implement scalable process improvements using a data-driven approach.
  • Experience developing and executing marketing strategy successfully while collaborating cross-functionally and building consensus, with effective project management expertise.
  • Demonstrated problem-solving and analytical capabilities, with the ability to develop creative/non-traditional solutions for challenging, undefined problems.
  • Passion for working with technology products and solving consumer needs.

Remuneration and benefits: 
  • Better than market rate with equity plan
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