Digital Marketing Specialist - Huge Web3 Company - Massive Opportunity - Remote

  • Date: 01 Feb 2024
  • Location: Singapore
  • Work Type: Permanent / Full Time
Job Summary:
We are seeking a dynamic and experienced Digital Marketing Specialist with a
background in the crypto, fintech, or web3 industry. The ideal candidate should possess a deep understanding of e-payments, user growth strategies, and conversion optimization.

As a key member of our marketing team, you will be responsible for developing and executing digital marketing campaigns to drive brand awareness, user acquisition, and revenue growth.

Digital Strategy and Planning:
● Develop and implement comprehensive digital marketing strategies aligned with company goals.
● Stay abreast of industry trends and emerging technologies in crypto, fintech, and web3.
E-Payments Expertise:
● Utilize your knowledge of e-payments to optimize user experiences and streamline payment processes.
● Collaborate with cross-functional teams to enhance payment functionalities within our digital products.
User Growth and Acquisition:
● Design and execute campaigns to attract and acquire new users, leveraging various digital channels.
● Analyze user behavior and engagement data to identify opportunities for growth and conversion.
Conversion Optimization:
● Implement A/B testing and other optimization strategies to enhance conversion rates across digital platforms.
● Work closely with UX/UI teams to improve user journey and overall conversion funnel.
Content Marketing:
● Develop engaging and informative content tailored to the target audience
in the crypto and fintech space.
● Collaborate with content creators to ensure consistency in messaging
across all digital channels.
Analytics and Reporting:
● Utilize data analytics tools to measure and analyze the performance of
digital marketing campaigns.
● Provide regular reports on key performance indicators (KPIs) and make
data-driven recommendations for improvement.

● Proven experience in digital marketing within the crypto, fintech, or web3
● Strong understanding of e-payments and financial technology.
● Demonstrated success in designing and implementing successful user
growth strategies.
● Proficiency in A/B testing and conversion rate optimization techniques.
● Solid grasp of analytics tools such as Google Analytics, Mixpanel, or
● Excellent communication skills with the ability to collaborate across
● Familiarity with blockchain technology and its applications in the industry
is a plus.

Education and Experience:
● Bachelor's degree in Marketing, Business, or a related field.
● 3+ years of experience in digital marketing, preferably within the specified

To hear more about this role you can :
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