Director of Marketing & Community

  • Date: 20 May 2023
  • Location: Remote
  • Work Type: Permanent / Full Time
We are a mission-focused profitable B2C business with more than 120 million registered users in more than 170 countries which have just launched our web3 proposition and become a unicorn. Despite starting as a centralised, inflationary, “walled garden” proposition our web2 health&fitness product already changes people’s day-to-day lives for the better by making them 20% more physically active and facilitated $60M of value exchanged in the last quarter alone. With our web3 launch, we immediately became the largest on-ramp in crypto history with 3 million active wallets and more than 13 million token holders.  
  • Strategic management: planning, forecasting, budgeting and reporting for/ on the success of the marketing function according to the business’s north-star metrics
  • Team Management: Responsible for the day-to-day management of all the crypto marketing team members - managing daily workload and output, performance appraisals and scaling the team according to the growth requirements of the business
  • Be the ‘voice’ and feedback of the end user internally to management, product and technical teams. Build user profiles and personas to inform strategy
  • Workstreams to include, but not limited to:
    • Community Building: Oversee community-building programs and direct report(s) to expand our
      community and grow into new geographies
    • Messaging: Continuously build and improve messaging through community feedback and market
      research
    • Social Media Strategy: Oversee social media strategy and execution across all channels including
      the establishment and growth of an influence/ ambassador program
    • KOL management: leveraging and deepening existing KOL relationships
    • Content Creation: Communicate the narrative and value of our token to our community via
      planning, writing and editing educational content (written and video)
    • Events: Oversee the planning and execution of in-person and online events.
    • Marketing partnerships: Identify and close deals with marketing-specific partners

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