Head of Growth - Global Crypto-Fiat Banking Platform

Objective:

1. The Company is hiring a hands-on Growth leader to build the entire acquisition engine from scratch — from early hypotheses to scaled channels, analytics to compounding loops.
2. This is not a traditional marketing role.
3. This is growth architecture: acquisition, product, sales, and data tied into one machine — driving the business from $150M/month volume to 100+ new clients/day.

Context:

1. A global crypto-fiat banking platform for modern businesses.
2. Product: Multicurrency business accounts (SEPA, SWIFT, ACH, Fedwire), crypto-fiat exchange, corporate cards, invoicing, API banking.
3. Clients: Importers, exporters, B2B firms, high-volume e-commerce, crypto traders, and funds.
4. Model: Paid onboarding + subscription + transaction fees.
5. Current Volume: $150M+/month
6. Target: $1B+/month

Your Mission:

• Design and execute The Company's 6–12 month growth roadmap.
• Test and scale acquisition channels: paid, SEO, cold outbound, email, partnerships.
• Build full-funnel analytics: CPL, CAC, LTV, churn, activation, TTV, NRR.
• Launch new growth infrastructure: stack, CRM, content ops, automation, SEO engine.
• Deliver qualified pipeline to Sales → drive it through the funnel → optimize for revenue outcomes.
• Manage contractors, freelancers, agencies; later, build and lead a growth team (performance, content, automation).
• Partner with Sales, Product, and Design to synchronize growth → activation → revenue.

Must-Have Experience:

• Hands-on Growth / Demand Gen / Growth PM / B2B Marketing Lead in fintech, crypto, SaaS, or neobank.
• Track record at companies like Mercury, Brex, Wise (B2B), Ramp, Payoneer, Deel, Stripe (B2B), Jeeves, Rapyd.
• Scaled growth from early stage (e.g., 100 → 5,000+ clients).
• Personally launched and iterated on channels: performance marketing, outbound, partnerships, organic acquisition.
• Built and optimized growth stacks: budgets, agencies, freelancers, internal hires.
• Deep product intuition — understands that real growth ties directly into product usage and monetization.

Hard Skills:

• Master of growth frameworks, rapid experimentation, and funnel design.
• Tools: Google Ads, LinkedIn Ads, cold outreach tools, GA4, Amplitude/Mixpanel, HubSpot/Pipedrive, Zapier/Make.
• Advanced funnel thinking: attribution models, BI dashboards, Excel/Sheets.
• Fast prototyping of campaigns and hypotheses.
• Fluent English (all client-facing and internal communications are in English).

Soft Skills:

• High initiative and relentless execution speed.
• Deep intuition for channels → demand → economics loops.
• Strategic builder who can also run campaigns hands-on.
• Operates cross-functionally: tight alignment with Product, Sales, Compliance, and Marketing.
• Systems and growth loops thinker with ruthless focus on ROI and compounding velocity.

Definitely Not a Fit If:

• You’re a pure B2C or brand marketer without hardcore B2B acquisition experience.
• You only know "content marketing" but not performance, outbound, or multi-channel acquisition.
• You’ve only led strategy and analysis — we need doers and testers.
• You lack experience with complex, regulated B2B funnels and multi-stage onboarding cycles.

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