Head of Marketing - Blockchain Gaming Guild

  • Date: 14 Nov 2022
  • Location: Singapore
  • Work Type: Permanent / Full Time
COMPANY OVERVIEW:

The company is a metaverse gaming company that aims to make a real difference by empowering and educating people around the world on blockchain gaming technology. We are focused on building a thriving global community of players who are passionate about gaming, decentralized finance & blockchain technology. The business is currently growing at a rapid pace, and to support this growth, we are looking for an experienced digital marketing expert to manage and set the direction for our marketing campaigns, grow our social media following and engagement rate.

About the role:

The purpose of the role is to manage the delivery of key digital marketing and social media deliverables for the business, including management of social media accounts, managing live on the ground events, tracking marketing campaign and initiative metrics to optimize for higher ROI, creating engaging content for our social media platforms, and set the direction of the marketing team to deliver on the marketing strategy of the business. You will be reporting to the CEO.

Key Responsibilities:

Your tasks would include but not be limited to:

● Manage the marketing strategy for an explosive launch of the company's IDO. Coordinate with PR teams and marketing agencies on IDO release news and create relevant content to maximize awareness and engagement.

● Managing the company's social media accounts including Twitter (our key social media platform), Medium, Facebook, Telegram, and Youtube.

● Plan, execute and optimize the company's promotional and giveaway campaigns. Working closely with a team of passionate community leaders (who are working on the events at the ground level) and making sure that the campaigns deliver on the company's and brand awareness goals

.● Use various social media tracking tools to identify key target audience segments with the highest ROI rates and the most active engagements on our posts and tweets.

● Test different digital marketing initiatives to achieve respective campaign performance targets.

● Provide input into creative development and make data-driven decisions

● Content creation, write engaging and insightful tweets and medium articles to grow brand awareness, community engagement, and followers.

● Identify and outreach to influencers with target audiences that will resonate with our messages and content. Record and report on the performance of influencer campaigns with a heavy focus on optimizing for ROI.

● Weekly reporting of our social media accounts, focusing on key metrics such as postengagement, organic growth, paid growth.

Your Background To be considered for this Head of the marketing role, you will ideally meet the following criteria:

● You have 7-10+ years of social media and digital marketing experience.

● Strong analytical skills, hands-on experience in managing data, advanced proficiency with Excel, and familiar with Twitter analytics, google analytics, etc

● Detail-oriented and organized, with the ability to work independently and manage multiple projects simultaneously.

● Previous experience in a senior marketing management/leadership role

● High-level communication and presentation skills

● Demonstrated ability to influence and convert strategy to execution

● Proactive with a strong business mindset

● You have experience (or have a great interest) in blockchain & cryptocurrencies.

Why work for us?

● Highly competitive remuneration, dependent on experience.

● Be part of the journey to build one of the world’s earliest DAO from the ground up.

● Great culture: highly professional and ambitious, yet informal, friendly, non-hierarchical, collaborative, and entrepreneurial.

● Business is backed by top-tiered VC and Industry leaders.

● Work with the best talents in Crypto, highly experienced executive, and advisor teams.

● Best place to learn crypto, lead a high performing team on the cutting edge of blockchain technology

To hear more about this role you can :

1. email - neil@cryptorecruit.com

Cryptorecruit are the worlds leading specialist recruiter for the blockchain/Cryptocurrency industry. We recruit positions from CEO,CTO, Project Manager, Solidity developer, frontend and Backend Blockchain developers to marketing/sales and customer service roles. Please browse our website and at www.cryptorecruit.com to search all our job vacancies.
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