Marketing Director - AI Blockchain Project - Huge Opportunity - Remote - sy1

  • Date: 17 Jul 2024
  • Location: Remote
  • Work Type: Permanent / Full Time
About the Company:
Our client is a leading blockchain company, revolutionizing access to high-performance computing for AI enterprises. We are seeking a visionary and strategic Senior Director of Marketing to lead and inspire marketing activities in the enterprise space. In this critical role, you will oversee all marketing activities associated with the client's industry-leading AI compute solutions. You'll be responsible for driving brand awareness, lead generation, sales enablement, product marketing, and market share growth within the enterprise AI computing space.

About the Role:
You will be a marketing leader with a proven track record of success in B2B technology marketing. You will develop and execute comprehensive marketing strategies to position our client as the go-to provider for high-performance AI compute solutions. You will lead by example and be responsible for all aspects of the marketing function within the enterprise AI business unit, from brand positioning and content creation to demand generation and marketing automation. You will have the support of the entire marketing team, reporting to the GM of Enterprise and dotted line reporting to the CMO.

Responsibilities:
  • Develop a comprehensive marketing plan aligned with the client's overall business goals and product roadmap.
  • Conduct market research and competitive analysis to identify key trends and opportunities within the AI compute space.
  • Define the client's brand positioning and messaging to resonate with target audiences (enterprise AI developers & decision-makers).
  • Oversee all lead generation activities, including website optimization, content marketing, search engine marketing (SEM), and pay-per-click (PPC) advertising.
  • Develop and implement nurturing campaigns to convert leads into qualified sales opportunities.
  • Implement marketing automation tools and processes to optimize campaign performance and track key metrics (e.g., leads generated, cost-per-lead).
  • Develop a content marketing strategy that educates potential customers about the benefits of the client's AI compute solutions.
  • Create high-quality content (e.g., white papers, blog posts, case studies) that showcases the client's expertise and thought leadership in the AI space.
  • Manage and collaborate with external content creators and industry influencers.
  • Develop and execute public relations strategies to generate positive media coverage for the client and its solutions.
  • Build and maintain relationships with industry analysts and journalists to position the client as a technology leader.
  • Set clear goals and expectations for the organization as a whole and track performance against established metrics.
  • Stay up-to-date on the latest marketing trends and technologies, continuously improving the client's marketing approach.
Qualifications:
  • Significant experience in B2B technology marketing leadership roles.
  • Proven track record of developing and executing successful marketing campaigns for complex technology solutions.
  • Deep understanding of the enterprise AI computing landscape and its marketing challenges.
  • Strong analytical skills with the ability to track and measure marketing performance metrics.
  • Excellent communication and presentation skills, with the ability to effectively communicate complex technical concepts to a non-technical audience.
  • Strong leadership skills with the ability to inspire and motivate a team of marketing professionals.
  • Experience with marketing automation tools (e.g., HubSpot, Marketo).
  • Proven success in driving lead generation and exceeding sales quotas through marketing efforts.
  • A passion for AI and its potential to revolutionize various industries.
  • An understanding of high-end GPU-based compute, e.g., NVIDIA H100s, and their benefits for AI enterprises.
  • Bonus points for knowledge of the Web3 space (crypto, tokenomics, etc.).
Benefits/Compensation:
  • Competitive compensation structure (and flexible on fiat/token mix).
Why Join?
Join a team of passionate individuals who are dedicated to democratizing access to high-performance computing for AI. You'll have the autonomy and resources to make a significant impact on product strategy and contribute to the growth of a rapidly scaling company.

Ready to lead the future of AI compute solutions? Apply today!

Skip the line....
If you've read this far and you think you have what it takes to be successful in this role, then skip the line and email me directly at shane@cryptorecruit.com

Please include your resume and a brief note showcasing your specific track record of B2B marketing high end Cloud enterprise solutions.  Outline what you know about AI, GPUs, blockchain and why you would be the perfect fit for this role.
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