Product Marketing Manager | Blockchain Transaction Monitoring and Intelligence S

  • Date: 20 Jan 2023
  • Location: NEW YORK
  • Work Type: Permanent / Full Time
Looking for a solid Product Marketing Manager to join a huge Crypto project. We are looking for someone who is well-versed in software B2B products and should be tech or crypto/blockchain native. Product marketing experience with NFTs is a plus. Looking for a solid Product Marketing Manager to join a huge Crypto project. We are looking for someone who is well-versed in software B2B products and should be tech or crypto/blockchain native. Product marketing experience with NFTs is a plus. 
 
What will you do?
    • Working with the Marketing Director and business stakeholders to develop and iterate product positioning, unique value proposition, and messaging that differentiates the company in the market.
    • Developing the go-to-market strategy for each solution (launches and upgrades) using insights from market research, customer data, business and personal needs - prioritizing initiatives based on business impact.
    • Defining the go-to-marketing objectives and success metrics - which will include collaborating with analytics, sales and product teams to size opportunities and segments, as well as measure the success of campaigns.
    • Owning and executing product marketing campaigns -  quickly developing the domain knowledge, technical expertise, and understanding of our target personas to effectively promote our solutions, including (but not limited to) the production of white papers, product fact sheets, video, emails, landing pages, blogs and brochures.
    • Conducting detailed competitor research and sharing insights with relevant business units to inform marketing strategies and tactics, sales strategy and product roadmap.
    • Owning and delivering sales enablement tools to support the end-to-end product client buying process, including but not limited to battle cards, presentation decks and competitor insights. 
    • Collaborate across business units – this role will require the successful candidate to build strong relationships with the  engineering, product, and sales teams.
What are we looking for?
    • 4+ years of product marketing experience, ideally working on B2B SaaS products and/or crypto/risk management/cybersecurity.
    • Strong bias to action - we are a rapidly scaling company and the successful candidate will be able keep pace with the rapid evolution of our technology and solution set.
    • Ability to build effective relationships with business stakeholders.
    • Outstanding written and verbal communication skills: the successful candidate will be expected to write marketing and sales collateral with minimal oversight.
    • Ability to take complex topics and create compelling narratives for target audiences.
    • Expertise at understanding highly technical customers and their needs.
    • A basic understanding of our product’s core concepts (cryptocurrencies, crypto crime, and cybersecurity) is a plus.
    • Ability to work in a fast-changing, cross-functional environment, while maintaining an entrepreneurial approach and building rapport with ease.
    • Ability to take complex topics and create compelling narratives for target audiences
 
To hear more about this role you can :
 
email - neil@cryptorecruit.com
 
Cryptorecruit are the worlds leading specialist recruiter for the blockchain/Cryptocurrency industry. We recruit positions from CEO,CTO, Project Manager, Solidity developer, frontend and Backend Blockchain developers to marketing/sales and customer service roles. Please browse our website and at www.cryptorecruit.com to search all our job vacancies.
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