Role Overview
You will lead the full PR & communications function, strategy, execution, messaging, reputation, and intelligence. You will define how the company is perceived by media, partners, users, investors, and the broader Web3 ecosystem.
Key Responsibilities Communication & PR Strategy - Build and lead a global PR and communications strategy from scratch.
- Define the long-term narrative positioning the company as a category leader in fintech and Web3.
- Advise founders and leadership on communication priorities, risks, and opportunities.
Media Relations - Develop and maintain strong relationships with top-tier global media across fintech, crypto, and business.
- Secure consistent features, interviews, commentary, and leadership coverage.
- Serve as the primary point of contact for all media inquiries.
Crisis & Reputation Management - Lead crisis communications planning and response.
- Prepare statements, Q&As, and escalation frameworks for sensitive situations.
- Identify early reputation risks and act proactively.
Messaging & Narrative Development - Create and maintain a comprehensive messaging architecture for the company, product, and leadership.
- Ensure message consistency across press, product updates, community channels, and internal communication.
Content & Executive Communication - Write high-quality press releases, pitches, announcements, narratives, and leadership content.
- Prepare briefing docs, talking points, and speech notes for executives.
- Support founders in refining their communication style and public presence.
Cross-Team Collaboration - Work closely with community, marketing, and sentiment teams to stay aligned with user insights and narrative trends.
- Partner with product and design teams to ensure cohesive copy and brand voice across all product surfaces and marketing materials.
Online Event Support - Support AMAs, livestreams, virtual launches, and online events.
- Prepare messaging frameworks, talking points, and post-event communication.
Monitoring, Reporting & Intelligence - Set up and maintain systems for media monitoring, sentiment analysis, and narrative trend tracking.
- Produce weekly and monthly reports with insights and recommended actions.
Agency & Budget Ownership - Manage PR budgets and external agencies or contractors.
- Identify new tools, partners, and platforms to scale communication efforts.
What We're Looking For - 5+ years of senior PR, communications, or media experience (fintech/crypto/startup strongly preferred).
- Proven track record securing high-impact, global media coverage.
- Strong crisis and reputation management experience.
- Exceptional writing, messaging, and narrative-building skills.
- Fully autonomous operator—comfortable building systems and processes from the ground up.
- Confident working directly with founders and senior leadership.
- Strong analytical mindset with experience leveraging sentiment and narrative data.
- Thrives in a fast-paced, high-growth environment with high ownership.
- Excellent English; native-level preferred.
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