VP Marketing - NFT/Web3

  • Date: 15 Nov 2022
  • Location: UTAH
  • Work Type: Permanent / Full Time
As VP of Marketing, you will be responsible for building and leading the marketing team for the company and their partners’ NFT projects. This will include overseeing brand marketing, content marketing, growth marketing, PR/Communications, among other areas, while at the same time supporting the Product team’s Product Marketing efforts and working with key client partners to lead in groundbreaking NFT projects to success.

In this newly updated role, you will help develop the brand, build the team, and allocate resources in service of their short and long-term goals across a range of products and initiatives. The successful applicant will be strategic and creative in equal parts, with a strong understanding of both B2B and B2C user acquisition and marketing funnels across social, web3 and IRL channels. You must be a self-starter and a strong leader, capable of building a team to execute marketing strategies for all current and future products and services.

Responsibilities
  • Define, build, and scale a full marketing team to deliver on all key company and product objectives
  • Develop the company's NFT brand and presence, identifying and capitalizing on opportunities to differentiate and establish a winning value proposition in the market
  • Strategically allocate resources to maximize impact and return on your team’s marketing efforts across digital, social, field, and other channels, evaluating, selecting, onboarding, and managing external vendors and partners as required
  • Partner with Community and Creative Studio teams to building a robust social and marketing content calendar across all owned and third-party channels
  • Design and execute on full scope marketing plans to drive user engagement across all platforms
  • Own, plan, and execute on an events / sponsorship budget and calendar that meets objectives for key brand and product objectives
  • Analyze consumer behavior and define target customer personas while finding new ways to connect with target audiences across each of the key product verticals
  • Build and maintain relationships with key collaborators and work with them on promotional activities, content creation, and other opportunities
  • Provide in-depth analysis measuring the success of campaigns/tools developing KPIs, communicating results to relevant stakeholders.
  • Assist in honing and developing brand identity, ensuring the brand platform and message is strong and consistent across all channels
 
Required skills
  • 5+ years experience in a marketing leadership role at a tech company
  • B2B marketing experience with one or more of the following product/service offerings: creative services (e.g. creative agencies); developer-focused enterprise; blockchain, crypto, and/or NFTs
  • Prior experience building comprehensive marketing programs from the ground up
  • An understanding and passion for the web3.0, blockchain, crypto, and NFT spaces
  • Experience working in an agile environment on consumer-facing software products
  • Strong knowledge of creative and content production workflows for cross-functional projects
  • Strong creative instincts, previous experience working in a creative role
  • A great collaborator, fantastic at simplifying/clarifying complex concepts, with great leadership abilities that motivate teams to deliver
  • Experience growing product adoption and defining product differentiation in the marketplace
  • Strong organizational, and problem-solving skills, with a proven ability to handle multiple priorities, workflow, and people
  • Strong business sense and a commitment to excellence/high standards
 
Bonus points
  • Experience working in a start-up culture
  • A willingness to help out where needed - regardless of the scope of your role
  • An understanding of the Ethereum ecosystem, with an interest and curiosity to learn more
 

Compensation & Benefits
  • Competitive salary
  • Quarterly bonus potential
  • Health, dental, vision insurance with most or all of premiums paid by the company
  • 401k matching plan
  • Unlimited paid vacation potential
  • A really unique blend of market leader stability and start-up energy
  • Rewarding work you’re proud to be a part of.
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