Objectives of this Role
● Drive go-to-market strategy and execution for the company
● Ensure website, and communication channels speak to our target audience, and showcase the value proposition of the company
● Identify web3 market trends and collaborate with Research & Product teams to make sure that the product roadmap aligns with user needs.
● Define and own growth KPIs. Intimately understand levers for KPIs, create plans, and own meeting KPIs
● Collaborate on content creation for education initiatives for prospects and clients
● Play a role in the development of the company's roadmap and co-own the roadmap
● Own and strategize our content-publishing plan to create a unique, powerful, and consistent brand voice that helps us achieve our goals
● Plan and execute campaigns to drive measurable improvements in brand awareness, user acquisition, and community engagement
● Collaborate with tech, product, creative, business development, and community teams to integrate our brand narrative, product positioning, and messaging with all aspects.
Required Skills and Qualifications
● 5+ years of hands-on experience in strategizing, planning and executing a wide variety of marketing & growth initiatives for a technical audience
● 1+ year of experience in web3 and blockchain marketing space
● 1+ year of experience leading and building marketing teams from scratch
● 1+ year of PR experience, working with media channels for releases and announcements to get global outreach
● Should be able to exceptionally manage all digital/social channel i.e. YT, Twitter, Discord, LinkedIn etc. that is necessary to make us grow
● Strong hold in storytelling to drive overall narrative
● Strong problem-solving, acting autonomously and taking ownership of the team
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Cryptorecruit are the worlds leading specialist recruiter for the blockchain/Cryptocurrency industry. We recruit positions from CEO,CTO, Project Manager, Solidity developer, frontend and Backend Blockchain developers to marketing/sales and customer service roles. Please browse our website and at www.cryptorecruit.com to search all our job vacancies.